It will also result in an improvement in the quality and professionalism of the content process. This returns power to the consumer: Citizens can shape the agenda of the country and the relationship between journalist and audience will regain its nobility. I also see a fee being charged for the most exclusive content, though a very small one.
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I see publishers in Africa allowing their loyal consumers free access to content on a metered basis: You read and share a certain number of stories absolutely free and then, at some point, you are required to subscribe to the platform. While the bulk of the content on offer will continue to be free, a bit of it will not. Our world is going to change radically in the coming days. Mathiu goes on to predict the Nation readers should expect other publications to follow its lead: But I am saying that, in the current scheme of things, the bulk of the advertising money does not end up with the content creator and, therefore, the creator can’t continue creating unless an alternative source of revenue is found to sustain its operations. Am I saying advertising will disappear? Not a chance. Am I saying advertisers are bad people? Absolutely not. They want to catch up with the news on those devices and they do not necessarily want to be bothered with advertising …Īm I saying advertising is a bad thing? No.
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The trouble is that people are spending more time on their phones than they do on TV or newspapers. So you watched the ads on TV or viewed them in a newspaper, somebody paid the newspaper company and thereby subsidised the content. Traditionally, people have been happy with someone selling their eyeballs in exchange for content. If, for real, you didn’t pay a coin, then the content is not the product, as they say. Or wrote a law, or regulation, requiring you to pay licence fees to a so-called public broadcaster. The government maybe took the money from you and gave it to some corporation to give you the content. You probably didn’t write out a cheque, but you paid. Mutuma Mathiu, the editorial director of Nation Media Group, wrote the “no free lunch, no free content” column explaining the decision to readers:
Subscriptions start at 50Ksh for one week, 150Ksh for one month, or 750Ksh for one year. Capitol riot - users will have to pay up. To read Nation articles more than seven days old - like this report that thousands of students have failed to turn up at schools after their nine-month closure due to Covid-19 or a viral column asking “Who is the banana republic now?” following the U.S. The Nairobi-based newspaper - the largest in Kenya - is adopting a paywall in what appears to be a first for African-owned media in the region. There’s “ no free lunch” and, starting Friday, their journalism will have a price tag, too. The Daily Nation has a message for its readers. LINK: nation.africa ➚ | Posted by: Sarah Scire | January 29, 2021
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